This is a student brief project for Shillington College, 2019.
LUX, as known as Love UR Extraness is a startup streetwear brand. They stand for youth empowerment and self-expression through streetwear fashion.
Concept: The core inspiration of the branding strategy comes from the idea of “drawing one’s extravagant self” in order to truly live our true selves. The playful typeface as well as the color palette reflect the idea of proudly expressing yourself in the streetwear fashion without any hesitation.
